Privacy Policy & Cookies

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Miss Dubai (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. We also collect information about the pages or products you view, the websites or search terms that referred you, and how you interact with the Site. This is referred to as “Device Information.”

Device Information is collected using technologies such as:

• Cookies: Data files placed on your device, often including a unique anonymous identifier. To learn more about cookies and how to disable them, visit allaboutcookies.org.
• Log files: Track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to do so, we also collect “Order Information” such as your name, billing and shipping address, payment details, email, and phone number. Together, Device Information and Order Information constitute “Personal Information” in this Privacy Policy.

Cookies Policy

What is a Cookie?

A cookie is a small text file downloaded onto your device when you access the Site. This includes first- and third-party cookies, fingerprinting technologies, tracking pixels, plug-ins, and other tracing technologies. Cookies help the Site function efficiently and allow us and third-party providers to understand your online activities.

We use cookies to track items in your shopping cart, including abandoned carts, for sending reminders via SMS. Your opt-in to SMS campaigns will not be shared with third parties for unrelated purposes. Personal Data, including SMS opt-in status, may be shared with service providers assisting in message delivery.

Types of Cookies We Use

• Strictly Necessary Cookies: Essential for site functionality, set in response to actions like account creation or saving wish lists. These cookies do not store personally identifiable information.
• Performance Cookies: Help us understand traffic and page popularity. All information is aggregated and anonymous.
• Functional Cookies: Enable enhanced functionality and personalization. If disabled, some services may not function properly.
• Marketing Cookies: Placed with your consent to deliver relevant content. May include sharing encrypted identifiers with third-party advertising platforms for targeted content. Opting out will limit personalized content.

Legal Basis for Using Cookies

Strictly necessary cookies rely on contractual obligations or legitimate interest. Performance, functional, and marketing cookies require prior consent.

Who Has Access to Cookie Information?

First-party cookie data is kept within Miss Dubai. Third-party cookies are controlled by the third-party provider that sets them. We do not sell or disclose first-party cookie information externally.

Duration of Cookies

• Persistent Cookies: Stored until manually deleted or until expiry specified in the cookie file.
• Session Cookies: Deleted when you close your browser.
• Other Tracing Technologies: Data such as tags and pixels may be saved for up to 24 months.

Managing Cookies

You can manage cookies through your browser settings. Disabling cookies may limit some features of the Site. You can also opt out of third-party cookies via relevant third-party opt-out tools provided by platforms such as Google Analytics.

How We Use Your Personal Information

We use Order Information to:

• Process and fulfill orders, including payment and shipping.
• Communicate with you regarding your orders.
• Screen orders for potential risk or fraud.
• Provide information or advertising aligned with your preferences.

Device Information helps us prevent fraud and improve the Site, including analyzing browsing behavior and marketing campaign success.

Sharing Your Personal Information

We may share Personal Information with third parties to help provide services, such as Shopify for our online store and Google Analytics for website insights. We also share information when required to comply with UAE laws or to protect our rights.

Behavioural Advertising

Your Personal Information may be used to deliver targeted ads or marketing. You can opt out via available opt-out portals.

Do Not Track

We do not alter data collection or use practices in response to “Do Not Track” signals from your browser.

Your Rights

Under UAE law, you have the right to access, correct, update, or request deletion of your personal data. To exercise these rights, please contact us using the information below.

Data Retention

Order Information is kept for our records unless you request deletion.

Changes to This Policy

We may update this Privacy Policy to reflect changes in practices, legal requirements, or operational needs.

Contact Us

For questions or complaints regarding privacy, contact us at support@missdubai.com.